I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon brings up an AdWords ad that is marketing Ask.com's search results. Specifically, if you click on the ad, you are taken to a search for the same keyword, Raccoon at Ask.com. That search result sports a nice Ask Smart Answer. It is nice to see Ask.com using paid search in this fashion to promote their own search engine.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!