I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon brings up an AdWords ad that is marketing Ask.com's search results. Specifically, if you click on the ad, you are taken to a search for the same keyword, Raccoon at Ask.com. That search result sports a nice Ask Smart Answer. It is nice to see Ask.com using paid search in this fashion to promote their own search engine.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.