I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon brings up an AdWords ad that is marketing Ask.com's search results. Specifically, if you click on the ad, you are taken to a search for the same keyword, Raccoon at Ask.com. That search result sports a nice Ask Smart Answer. It is nice to see Ask.com using paid search in this fashion to promote their own search engine.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!