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Google AdWords Releases Website Optimizer for Advertisers

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Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages, headlines and ad copies. The tool then shows advertisers the testing results, including graphs, allowing them to chose the best converting ad options for their campaigns.

Interested advertisers can sign up for the beta here, although only a small number of advertisers will be accepted. You can also learn more on the Inside AdWords blog.


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