Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Google
AdWords Releases Website Optimizer for Advertisers
Google AdWords has released a new tool for advertisers to enable them to
easily test conversions on varying landing pages, headlines and ad copies. The
tool then shows advertisers the testing results, including graphs, allowing
them to chose the best converting ad options for their campaigns. Interested
advertisers can sign up for the beta here, although only a small number of
advertisers will be accepted. You can also learn more on the Inside AdWords
blog….
Mid-October 2006 Search News Recap Posted
If you’re a Search Engine Watch member, the latest edition of Search Engine
Update newsletter has been posted. It recaps top stories in search from the
first part of this month….
ResultR
– One Search Many Useful Results
ResultR is an interesting new search engine for a number of different reasons.
However, the basics first – it’s a multi/meta search engine which pulls in
results from a variety of other search engines which it displays grouped by
engine, rather than de-duplicating and re-ranking results. Tabs allow searches
across the web, news, blogs, social information, media, jobs, reference, local
and shopping. It’s also possible to just limit a search to Google, Yahoo or
MSN. The interesting thing is that it allows users to create their own
multi/meta search engine from the 40+ options that they are offered by ResultR….
Google
To Own 25% Of 2006 Online Ad Revenue
An eMarketer.com report estimates that Google will account for twenty-five
percent of all online ad revenue. Google’s share continues to increase (65%
increase YoY) while Yahoo’s growth continues to decrease, eMarketer says.
Google first surpassed Yahoo in ad revenue back in 2005, but barely. Google in
2006 is expected to earn over $4 billion in ad revenue but Yahoo has just $2.9
billion according to eMarketer.com….
Google
Testing Cost Per Action (CPA) Model Content Ads?
Threadwatch spotted a IT Pro article that claims some invites have gone out to
publishers to test a new content ad system that works on a CPA (cost per
action) model, as opposed to a CPC (cost per click) or CPM (cost per thousand)
model. The article says, “The search engine has invited a number of web site
owners to take part in the pilot programme that will see site owners getting
extra payments if their visitors take some kind of beneficial action on the
advertisers’ sites – such as buying a product or requesting further
information.” Those invited have…
Microsoft Partners With Cornell University Library For Live Book Search
The Live Search Blog announced that Microsoft has added Cornell University
Library to their book search initiative. With the help of Kirtas Technologies
to digitize up to 2,400 pages per hour, Microsoft and Cornell will be adding
many public domain books to Live Book Search. More details are at this press
release….
Yahoo
Buzz Publishes Top 20 Misspelled Searches
Spotted via Search Engine Journal, Yahoo Buzz released the top twenty
misspelled keywords on Yahoo Search. Here are the top five: (1) Rachel Ray
(Rachael Ray) (2) Tatoos (Tattoos) (3) Scarlett Johanson (Scarlett Johansson)
(4) Wierd Al Yankovic (Weird Al Yankovic) (5) Evanesence (Evanescence) Top 20
are at Yahoo Buzz….
A Look
At Yahoo’s 3rd Quarter 2006 Earnings
Yahoo announced 3rd quarter earnings yesterday, so I figured I share with you
some highlights from the announcement. The main quote being pulled out was
Terry Semel’s, “While we’re very excited about a number of things happening at
Yahoo, I am not satisfied with our third quarter financial performance,” line.
That along with falling $1.14 billion short of Wall Streets expectations in
revenues earned and a drop in net income by 37.5 percent, has sent Yahoo’s
stock downwards again. One highlight is that Yahoo finally released Panama. If
you want a full written transcript of the conference call, you can…
Why
Don’t External Site Popularity Estimates Add Up?
A twofer today on whether you can trust the web metrics that are reported out
there, one an article from BusinessWeek while the other is a big study from
SEOmoz based on data gathered from a variety of search blogs. More details
below, with lots of comments from me along the way….
Another
Odd Post To An Official Google Blog Raises Security Concerns
Does another odd post to one of Google official blogs mean Google losing it in
terms of security? It spurred Michael Arrington to fire up a list over at
TechCrunch of other security issues, a couple I wouldn’t agree were breaches.
But I can add to the list as well, and there’s no doubt these type of things
hurt Google when during its expansion, it needs all the goodwill and trust it
can get….
Google’s
Alternatives to Word and Excel
Google recently opened up access to its Google Docs & Spreadsheets products to
anyone who has a free Google account. Both products are well done, though each
has limitations. Should you consider using them? In today’s SearchDay article,
A Closer Look at Google Docs & Spreadsheets, I take a look at the new products
and compare them with Microsoft’s Word and Excel….
Google
Webmaster Tools Gain Crawl Charts, Enhanced Crawl Rate & Image Labeler Support
Learn more about Googlebot’s crawl of your site and more! at the Official
Google Webmaster Central Blog covers new features Google has added, visual
charts to show Googlebot’s crawling activity, expanded crawl rate support,
inclusion in the image search labeling program and number of URLs submitted. I
talked with the Google Webmaster Central team earlier this week, and here are
a few more details on some of the features. To see Googlebot activity reports,
go to Google Webmaster Tools, choose one of the sites you’ve verified, then
pick the “Crawl rate” option on the Diagnostics tab. You’ll get a…
Yahoo
Releases New “Panama” Search Advertising System Early
Yahoo’s long-anticipated next-generation search advertising platform, Panama,
has now gone live. I’ve been at Yahoo for the past two days testing it and
understanding how it works from those who built the new system. My raw notes
are here on Search Engine Roundtable. Below are highlights of the new
system….
Yahoo
Reports 3rd Quarter 2006 Earnings
Yahoo just posted their earnings report for the third quarter of 2006. You can
download the report as a PDF from Yahoo’s site here. I did not read it yet,
but I wanted to post the link to the release….
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