Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
After I post the daily search headlines next, I'm officially on vacation for the next two weeks. Barry Schwartz will own the blog, so to speak, in that he'll be doing most of the posting while I'm away. I'll still be poking at stuff for the SES Chicago conference, if you're a speaker or waiting to hear back from me on that. Other than that, I'm off to California with my family, to remind my boys where Daddy's from.......
Publishers & Authors Consolidate Lawsuits Against Google
MarketWatch reports that a judge has consolidated two different cases against Google to make the process quicker and more "streamlined." Book publishers and book authors have joined together to battle Google on the legal from for copyright infringement allegations over Google's Book Search Project....
Searching Via Internet Explorer 7 & The Battle To Be The Default Search Engine
Now that Internet Explorer 7 has been released in final format, I wanted to look at how search is being handled within the browser. There's been lots of discussion and worries about this in the past. Speculation time is over; reality is here. In this article, how the IE7 search box works, how you can change it and how Google and Yahoo's toolbars behave within it to try and maintain their default status, once gained. The biggest difference with Internet Explorer 7 is the one that's been most discussed, a visible search box built into the "chrome." In the picture...
Hires Pizzella Of GSA's FirstGov
FCW.com reports that Google hired M.J. Pizzella to work at Google's Herndon, VA office to "help Google better understand and solve the government's technology needs." Pizzella worked as the associate administrator of GSA's Office of Citizen Services and Communications and was directly responsible for government's official search engine, FirstGov's most recent redesign. Her title at Google is senior business development manager at Google Enterprise....
Press International Selling PageRank
Threadwatch reports that the United Press International is selling links based on PageRank values. If you visit the advertising section, specifically for text links you will clearly see UPI marketing those text links to manipulate rankings and not for direct traffic building purposes like this: The benefits they list include "increasing Page Rank" and "improving search engine results." Plus UPI listed out pages, with their current PageRank values and backlink counts for marketing reasons. I have posted a screen capture at Flickr to document the full page it before Google removes all value from the links on this site. :-)...
Fraud Dropping Amongst Google & Yahoo
News.com reports on a new Click Fraud Index study that shows the click fraud rate dropping from 12.8 percent to 11.9 percent in the 3rd quarter amongst top-tier PPC engines. Second-tier engines have realized an increase in click fraud with 23.2 percent from 20.3 percent. Overall, click fraud is down at 13.8 percent from 14.1 percent, quarter to quarter....
Your adCenter Ads On Microsoft's Content Ads Network
The adCenter Blog has an open invitation to register for U.S. Content Ads. So if you are an adCenter advertiser and you want your ads to be found on Microsoft's contextual network, you can apply for an invite here. Note, this is not for publishers to sign up with Content Ads, but for advertisers to sign up to place their existing ads on Content Ads. I have already begun testing Content Ads myself. More details on content ads here....
To Set Up 2nd R&D Office In Israel
Reuters reports that Google is going to open a second research and development office in Israel. This office will be located in Tel Aviv, the current office is based in Haifa. Yossi Matias, “a scientist and expert on algorithms, databases and Internet technologies,” will head the Tel Aviv office up says Reuters. Matias previously worked at Tel Aviv University and as a research scientist at Bell Laboratories. The Tel Aviv office should be opening in early 2007....
Announces SuperPages Spin Off, To Be Called "Idearc"
Ending several months of speculation Verizon announced yesterday that its SuperPages unit would be spun off as a separate company, to be called, somewhat awkwardly, "Idearc Inc." According to a BusinessWeek article the name is a combination of "idea" and "arc," words that Verizon told the magazine "symbolize how the directory business connects buyers and sellers."...
- More On
Instant Answers, from Microsoft
Part two of our four-part series on "instant answers" provided by Ask's Smart Answers, Yahoo's Shortcuts, Google's OneBox results and Microsoft's Instant Answers is featured in today's SearchDay article, A Closer Look At Microsoft's Instant Answers. SEW correspondent Brian A. Smith offers an in-depth look at, appropriately enough, the Microsoft's Instant Answers featured on its newly launched live.com search engine....
AdWords Releases Website Optimizer for Advertisers
Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages, headlines and ad copies. The tool then shows advertisers the testing results, including graphs, allowing them to chose the best converting ad options for their campaigns. Interested advertisers can sign up for the beta here, although only a small number of advertisers will be accepted. You can also learn more on the Inside AdWords blog....
Using Paid Search On Google As Promotion
I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon brings up an AdWords ad that is marketing Ask.com's search results. Specifically, if you click on the ad, you are taken to a search for the same keyword, Raccoon at Ask.com. That search result sports a nice Ask Smart Answer. It is nice to see Ask.com using paid search in this fashion to promote their own search engine....
Headlines & News From Elsewhere
- Music Companies Grab a Share of the YouTube Sale, New York Times
- AdSense will not do behavioral targeting?, Greg Linden
- Creative Commons + Flickr = 22 Million Sharable Photos, MediaShift
- Google Bulls Take Note: Yahoo Comments Suggest Market-Wide Ad Weakness, SeekingAlpha
- My Prediction for Google Q3 2006 revenues, Amr Awadallah
- CPC Rate Adjustment Day - NexTag and PriceGrabber, ComparisonEngines.com
- San Francisco Local Politics Derail Free WiFi Project, Davis Freeberg
- Heading to the X Prize Cup, Official Google Blog
- Missteps could stifle Google office, InfoWorld
- Yahoo sees social network sites competing for ads, USA Today
- I want you searching for porn!, mediadonis
- How to Get Into News Search Engines, Search Engine Journal
- Teen Content Dominates Google, Micro Persuasion
- Suggestions for New Google Operators, Google Blogoscoped
- Amazon Askville, Google Blogoscoped
- Is Metacafe YouTube's Heir?, Micro Persuasion
- Google Talk's latest update doesn't behave gracefully offline, Currybetdotnet
- Google Diving into Indexing the Deep Web, SEO By The Sea
- SEO advice: url canonicalization, David Naylor
- Attending the Yahoo Influencers event for Panama release, JenSense
- YouTube and Google: I'm Glad Somebody Finally Said It, Jeremy Zawodny
- Firefox 2.0 or IE7?, Matt Cutts
- One-click subscription on IE 7, Bloglines
- Alternatives to Google AdSense, Search Engine Journal
- Domain Name Search 2.0 : PCNames, Search Engine Journal
- Latest AOL Restructuring Claims 1,300 Jobs, PaidContent.org
- Microsoft Acquires Companies that Offers Bot Technology and More IM Search and Info Tools, ResourceShelf
- Performancing launches ad network for bloggers, TechCrunch
- Google Ordered to Remove Enron Documentary from Google Video, Google Watch
- Dodgeball Switches To Google Accounts, InsideGoogle
- Spike the Vote: Another Cancer Aimed at Digg, TechCrunch
- Spike the Vote joins blogosphere axis of evil (or the social news black list), Jason Calacanis
- Drill into Digg with DuggTrends, Micro Persuasion
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!