Become follows Etsy and Shopwiki in adding a search by color feature. Once consumers perform a shopping (as opposed to research) search, "a Color Search bar appears at the top right of the results page. Users can mouse over the color they desire from over 1000 shades to find exactly the red shirt, grey suit, pink shoes or pumpkin-colored dishes they want."
I have a screenshot posted at ComparisonEngines, but I encourage you to try it out for yourself by searching for a dress, handbag, or seven jeans. Here's the press release.
Become also recently redesigned its site.
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