Become follows Etsy and Shopwiki in adding a search by color feature. Once consumers perform a shopping (as opposed to research) search, "a Color Search bar appears at the top right of the results page. Users can mouse over the color they desire from over 1000 shades to find exactly the red shirt, grey suit, pink shoes or pumpkin-colored dishes they want."
Become also recently redesigned its site.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.