The first press release was issued 100 years ago, and today there's a spirited debate raging about the value or legitimacy of press releases in a search marketing campaign. In today's SearchDay article, The 100th Birthday of the Press Release, guest writer Greg Jarboe offers a brief history of the press release and frames the debate over using press releases in online marketing campaigns.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!