AdWords Landing Page Quality Score Coming To AdSense Network
Last night the Inside AdWords blog announced two main things. The first is that Google will be “improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.” The second is that some (I believe many) AdSense publishers will see the impact of the landing page quality score.
We’ll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for ads showing on Google.com and the search network. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change.
I expect Jen to come back with a longer piece on the impact this has on AdSense publishers. I just wanted to get a quick post out there asap.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now