Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Text
Link Ads Aquired By MediaWhiz
Text Link Ads has been acquired by MediaWhiz as of yesterday. Text Link Ads (TLA)
sells text advertisements on web sites and RSS feeds, they also have a
publisher network where small publishers can earn money selling TLA ads on
their own site. The dollar figures were not disclosed as part of the release.
The Link Building Blog says notes that “the people you will be dealing with
tomorrow at TLA will be the same people you have always dealt with since our
doors opened in 2003.” They will be moving from Cincinnati to New York in a
few months…
Australia’s Proposed Copyright Rules Would Make Search Engines Impossible,
Warns Google
AFP reports that Google has warned Australia that if they pass certain a new
copyright law that it will set the country back to “the pre-Internet era.”
Google’s senior counsel, Andrew McLaughlin, told the Senate Legal and
Constitutional Affairs Committee, “If such advanced permission was required
[to index pages], the internet would promptly grind to a halt.” I believe the
issue here is that Australia wants Google to get copyright owners to opt in to
having their content indexed, archived and cached, as opposed to opting out
via a robots.txt file. Australia is not alone here; Belgium newspapers are
fighting…
Google
Recent FAQ List From WebmasterWorld
I reported this morning that WebmasterWorldhas an excellent summary sticky
thread with links to important and mostly recent topics that can be very
useful to SEOs and Webmasters on Google optimization tips. Here is the
rundown….
Use Of
AdWords In US Senate Campaigns
The Rimm-Kaufman Group conducted a small study on how the US Senate candidates
and campaigns used Google AdWords this weekend to “swing Senate races” in the
last minute hustle and bustle. Here is a quick punch list of ‘take aways’ they
sent me from the study:…
YouTube,
TIME’s Best Invention Of 2006
If you missed it, TIME released their best inventions of 2006 and the best
invention at the top of the list was YouTube. Why did it win?…
Third
Update On Google’s 2nd Publication Ad Test
In our continued coverage of an individual advertiser who has been invited to
participate in the newspaper Google ad test, PPC Discussions has a 3rd update
for us. On November 2nd he received an email from Google stating;…
AdWords
Landing Page Quality Score Coming To AdSense Network
Last night the Inside AdWords blog announced two main things. The first is
that Google will be “improving the algorithm for evaluating landing page
quality and incorporating landing page content retrieved by the AdWords
system.” The second is that some (I believe many) AdSense publishers will see
the impact of the landing page quality score. We’ll begin incorporating
landing page quality into the Quality Score for your contextually-targeted
ads, using the same evaluation process as we do for ads showing on Google.com
and the search network. Advertisers who may be providing a poor experience on
their site will notice that…
Google’s
Adam Lasnik Interviewed
Lee Odden interviewed Adam Lasnik of Google the other day. Adam Lasnik is one
of the folks at Google responsible for being the voice of the webmaster. His
day job is to help webmasters with ranking and indexing issues either through
communication or other means. I find the read interesting and helpful – it
really shows that Google cares….
Windows
Live Local Gets “Virtual Earth” 3-D Cities
Tomorrow Microsoft will bring dramatic 3-D mapping to the browser window.
Windows Live is set to launch photorealistic 3-D imagery for the “urban core”
of 15 U.S. cities: San Francisco, San Jose, Seattle, Boston, Philadelphia, Los
Angeles, Las Vegas, Detroit, Phoenix, Houston, Baltimore, Atlanta, Denver,
Dallas and Fort Worth. An image of virtual San Francisco, as provided by
Microsoft, is above….
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.
Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now