Over the past few days, everyone was talking about Google Checkout is offering free transactions throughout the remainder of the year. The LA Times reports that this move is to compete with PayPal by encouraging PayPal merchants to give Google Checkout a try. They also have Eric Schmidt saying that the purpose behind Google Checkout is to "generate commissions and encourage more merchants to buy ads." I believe so far, many merchants are not quick to adopt Google Checkout.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!