Over the past few days, everyone was talking about Google Checkout is offering free transactions throughout the remainder of the year. The LA Times reports that this move is to compete with PayPal by encouraging PayPal merchants to give Google Checkout a try. They also have Eric Schmidt saying that the purpose behind Google Checkout is to "generate commissions and encourage more merchants to buy ads." I believe so far, many merchants are not quick to adopt Google Checkout.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.