"Convergence" is one of those buzzwords that's been around forever, loosely used to describe the blending of media and technologies into one unified platform. Until recently, search marketers could safely ignore the hype, but no longer: convergence is finally real enough to pose both a threat and new opportunities for search marketers. This was a hot topic at the SES Local Edition conference, and guest writer Grant Crowell offers key takeaways on the issue of convergence in today's SearchDay article, Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.