Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands, Spain, China, Ireland, India and Australia. Ads appear above and below Google search results on mobile devices.
Here are some bullets from Google PR about the program:
-- Mobile Ads are text-based ads that will appear above and below the search results and will be clearly marked '[Ad]'.
-- The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches Google.com from their desktop.
-- Mobile Ads enable advertisers to link users directly to their mobile website or provide users with a phone number that they can click to call.
-- In the US, Google offers advertisers the option to target specific carriers.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!