Google launched its News Archive Search with little fanfare in September, and I found it to be an interesting, useful service. Spend some time playing around with it, though, and you'll find some cool features—and some rough edges, especially if you're accustomed to using fee-based online services such as Factiva or LexisNexis. Guest writer Mary Ellen Bates takes a closer look at the news archives in today's SearchDay article, Google As News Archivist.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.