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SEM Certification & Training Courses

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The move toward offering certification and training in search marketing is accelerating. Here's a rundown on some new courses and developments I've heard of recently.

  • Kalena Jordan's Search Engine College has launched "Certification Pathways," a bundle of courses designed to get people up to speed in the space.
  • Wondering if you should even be in search marketing? SEMPO's got a webinar designed to help, Starting a Career in Search Marketing, happening on November 30 at Noon Eastern time.
  • SEMPO is also offering the SEMPO Institute, a distance learning program designed to provide search engine training. The group says it will go live in January 2007 with a course on fundamentals, followed by an advanced SEO and advanced paid search curriculum. Do the training, and you get a certificate.
  • My DMA Offering Search Marketing Certification Program post from September covers how the DMA was going to offer their own training and certification course. Why We Need Search Standards from iMedia Connection provides a bit of an update on that. Courses are to launch in January -- more information can be found here.
  • Incisive is offering training courses following the SES Chicago 2006 show. This page outlines what's being offered. You can attend these classes in addition to the show (more info on the entire show here) or separately, if you want.
  • Training courses from Bruce Clay aren't new, but he's been offering them longer and more consistently than anyone I can think of. So you might want to check those out here.

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