Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
- Thanksgiving Programming Note
- Tomorrow is Thanksgiving in the United States, and Happy Thanksgiving to all celebrating! Barry and I will be off the blog because of the holiday, so there will be no postings from us or a daily search headlines recap. Barry may be back to do light postings and/or headlines on Friday, unless he takes my advice to relax and take that day off as well! I'll be back on Monday....
Mid-November 2006 Search News Recap Posted
If you're a Search Engine Watch member, the latest edition of Search Engine Update newsletter has been posted. It recaps top stories in search from the first part of this month....
Certification & Training Courses
The move toward offering certification and training in search marketing is accelerating. Here's a rundown on some new courses and developments I've heard of recently....
Finance's Untrusted Links & Spotting Nofollow
For several months, I've been using the Search Status plug-in for Firefox to highlight links that are flagged with the nofollow attribute, a way for site owners to say they don't vouch for or necessarily trust a link. You see the web in a entirely new light after discovering how often and where people are saying "I don't trust this." And today, I finally noticed it happening over on Google Finance. The image above show how Google Finance looks when links with nofollow are highlighted in red, for the page on Google stock price. All the news stories --...
Popularity Stats, Sliced & Diced
Catch up time on search engine popularity stats. comScore and NetRatings put out October 2006 figures this week, plus Hitwise released those earlier this month. Google's still tops, Yahoo still strong, Microsoft is still dropping and Ask surpasses AOL's search share, according to comScore. Below, the trend from all of them over the past year, plus my long-promised compare-and-contrast charts....
Wins Copyright Case Against Music Companies
Melanie Colburn writes that Music Labels Lose Copyright Suit Against Baidu, which started back when Five Music Companies Sue Baidu in September of 2005. Baidu was previously ordered to stop these music downloads but it appears the ruling was overturn because all Baidu is providing are links to 3rd party sites that facilitate the music downloads, whereas Baidu does not participate in the downloads themselves. More details at the BBC News....
Exchanges Are Spam Links According To Microsoft
The other day I reported that Microsoft Banning Sites from Live.com For Link Exchanges, where I uncovered an email sent to a Webmaster. The email stated that a particular site was removed from the Live.com Search index because the site was "acquiring links through posting to or exchanging links with sites unrelated to your site content." The email also added that these types of links are "spam links," and is the reason the site was delisted from the index....
Says AdWords Not Basing Keyword Prices On Conversion Metrics
I reported this morning at SERoundtable that AdWordsAdvisor Denies Google Uses Conversion Tracking & Analytics To Determine Minimum Bids. Yes, Google has come out on the Internet to make it clear to everyone that Google is not using data from their conversion tracking scripts of Google Analytics to determine the minimum price of keywords. This was a recent rumor that began with the new AdWords algorithm coming into play....
Search Manipulation: Case Study
Niall Kennedy has one of the most thorough write-ups on why search spam exists with his article "The Spam Farms of the Social Web." The article explains how he stumbled upon a spam site, researched the site to death, guesstimates on how much money they can make and services that help you make it rank well. This includes a look at blogs, digg, del.icio.us, other social sites, link building tactics, directory inclusion, content writing, and more....
Headlines & News From Elsewhere
- Dropping Google Bombs Against Hate, InternetNews.com
- Threatening librarians, Phil Bradley
- Make Your Own Netvibes Modules With Dapper, TechCrunch
- Where Is Netscape Going? A Sampler, The Mu Life
- URLs Matter in Social Bookmarking, Pronet Advertising
- More and more gadgets, Official Google Blog
- Web 2.0 Summit Podcasts Up, Searchblog
- Pew: 12% Have Listened to a Podcast, But Only 1% Download Daily, Micro Persuasion
- A new way to browse books, Google Blog
- Google PDF Viewer?, Googling Google
- Google's Shares Climb Above $500, New York Times
- Eric Schmidt: Don't bet against the internet, Economist
- Seven Challenges Of SEM Planning And Execution, MediaPost
- Gmail.ru is now a registered trademark, not for Google, Googling Google
- Windows Live Graphical Ad on Youtube, David Dalka
- Microsoft says Office unfazed by Google threat, Reuters
- New Matt Cutts Videos, Online Marketing Blog
- Microsoft Live Search Suggestions Stealing Google Queries? Or is it Firefox?, SEO By The Sea
- Moving From Old To New Domains: What To Expect In Terms Of Google Traffic, Search Engine Roundtable
- Search's Long Tail and SEO, ClickZ
- TW Vet Named AOL President, ClickZ
- Podcast: PubCon Vegas, Hefner's Sky Villa, Google Update, Yahoo's Compliance, Microsoft's Banning, AdWords Quality, Sitemaps Protocol & More, Search Pulse
- The Network Will Truly Be the Computer, Google Operating System
- Eye-Tracking Studies at Google, SEO By The Sea
- GoogleOS: What To Expect, Read/WriteWeb
- Is the California Government Website Run By Spammers?, Threadwatch
- How To Write An SEO Blog In Ten Easy Steps, V7N
- Alexa can be injurious to your wealth, GigaOM
- Custom Search in your language, Official Google Blog
- Snap Preview Anywhere, The Mu Life
The Original Search Marketing Event is Back!
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