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Google: Not TV Network But TV Adjunct

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Via Threadwatch, a transcript of a conversation between ABC reporter Alan Kohler and Richard Kimber, managing director of sales and operations for South East Asia of Google. In the conversation, Kohler asks: "But do you see Google eventually becoming a sort of a free-pay TV network, showing, effectively, TV channels on Google?" Kimber responds that at Google, "we don't see it as cannibalising the TV, but more as an adjunct to it." So services like Google will provide will enable on-demand viewing, as an "adjunct" to TV viewing.

Here is the quote pulled out of the transcript:

ALAN KOHLER: But do you see Google eventually becoming a sort of a free-pay TV network, showing, effectively, TV channels on Google?
RICHARD KIMBER: There could be that sort of evolution. I think really what will happen is that the media lends itself to short bursts of content, so rather than being a full TV channel it generally will be used for teasers. Typically, people are watching shorter clips and then they will still go to TV to watch the full show. We're seeing that in the US, with shows like the Letterman Show using it as a way of promoting activity on the TV channel. So for us we don't see it as cannibalising the TV, but more as an adjunct to it.

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