Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged separately:
From The SEW Blog…
Advertiser Details On Google Audio Ads
Donna Bogatin over at Digital Micro-Markets has posted what look to be
PowerPoint slides designed to explain how Google Audio Ads will work for
advertisers. The PowerPoint slides show how Google plans to bridge the
advertisers with the consumers, how they deliver the ads to the radio and how
many people Google thinks they can reach with the ads. As we reported earlier,
we are expecting Google Audio Ads To Be Tested By End Of Year….
Google
Quality Raters Leaving Traces When They Visit Sites
This morning I reported at SER that Google’s EWOQ Search Referral String are
being found in webmasters web analytics tools. For example, some people are
recently noticing the URL https://www.google.com/evaluation/search/rating/task-edit?task=XXXXXX
coming up in their referrals analytics. When I try to go to that URL, it tells
me I do not have sufficient privileges to access that area. This EWOQ is the
place for Google quality raters to leave feedback to Google on relevancy and
search quality of the results….
Linkbombing Against Anti-Martin Luther King Jr Site
In case you missed it, there’s a new link bombing campaign underway to try and
reduce the rankings of an anti-Martin Luther King Jr. web site. The campaign
raises all sorts of issues, ranging from those who disagree with the nature of
that site and want it gone to those who might want all viewpoints represented
in results, even if they disagree with them. Dropping Google Bombs Against
Hate from Nicholas Carlson at InternetNews.com is a good overview of the
situation with quotes from the major search engines. Doing down Martin Luther
King from Phil Bradley gets into the issue…
Live’s
Erik Selberg On Microsoft’s Tough Search Challenge
Talk about the echo chamber coming full circle. The stats on Microsoft’s
search share decline that I posted last week were commented on by Erik Selberg
of Microsoft’s Live.com search team in his General disarray at The Big 3 post.
He provides a fresh, honest assessment of Microsoft’s search challenge ahead
from someone in the rank-and-file:…
Ask.com
Challenges You To Stop The Fat Naked Man From Dancing
Phil Bradley spotted an ad in the London Metro today, asking you to take the
Ask.com Challenge and win prizes by searching. ChallengeAsk.com has more
details. There’s a YouTube video with a fat, hairy man doing a striptease
(also shown above, if you don’t want to click over). The joke challenge is to
stop Sam (the man in the video) from dancing by searching at Ask.com. The real
challenge is that by searching, you can win prizes if you get a
congratulations message appearing in your search results….
Google:
Not TV Network But TV Adjunct
Via Threadwatch, a transcript of a conversation between ABC reporter Alan
Kohler and Richard Kimber, managing director of sales and operations for South
East Asia of Google. In the conversation, Kohler asks: “But do you see Google
eventually becoming a sort of a free-pay TV network, showing, effectively, TV
channels on Google?” Kimber responds that at Google, “we don’t see it as
cannibalising the TV, but more as an adjunct to it.” So services like Google
will provide will enable on-demand viewing, as an “adjunct” to TV viewing….
Google
Tells Mobile Internet Providers To Stop Blocking Them
ZDNet reports that Google’s Chris Sacca, head of special initiatives at
Google, spoke at Oxford University and said mobile operators are trying to
block Google’s applications, specifically Google’s Mobile Maps. “We’ve been
getting notes from some of the telco carriers who are saying ‘look, you need
to stop our customers from downloading this thing’.”…
Yahoo
China’s President Xie Wen Resigns After Six Weeks
PC Advisor reports that Xie Wen, president of Yahoo China, has resigned after
only six weeks on the job. Zeng Ming, senior vice-president of Alibaba, will
replace Xie, who is resigning for “personal reasons.” Xie will stay on as a
consultant for Yahoo for an undisclosed time period. This follows on Google
China’s president apparently announcing he would be resigning earlier this
month, though I can’t find a more detailed story about that….
Exalead
CEO Warns Of “Google Monster” & Closed Yahoo & Microsoft
The Multilingual Search Blog covers Exalead CEO Francois Bourdoncle taking a
big stick and swinging at Google in a keynote talk at SES Paris. He positions
his own service as potentially the savior for those in Europe worried about
the “Google monster.” Beyond Google, he also criticizes Yahoo and Microsoft
for collaborating on a “closed” sitemaps protocol. I’d say the Cold War
against American-based search engines is going up a notch….
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