Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Advertiser Details On Google Audio Ads
Donna Bogatin over at Digital Micro-Markets has posted what look to be PowerPoint slides designed to explain how Google Audio Ads will work for advertisers. The PowerPoint slides show how Google plans to bridge the advertisers with the consumers, how they deliver the ads to the radio and how many people Google thinks they can reach with the ads. As we reported earlier, we are expecting Google Audio Ads To Be Tested By End Of Year....
Quality Raters Leaving Traces When They Visit Sites
This morning I reported at SER that Google's EWOQ Search Referral String are being found in webmasters web analytics tools. For example, some people are recently noticing the URL https://www.google.com/evaluation/search/rating/task-edit?task=XXXXXX coming up in their referrals analytics. When I try to go to that URL, it tells me I do not have sufficient privileges to access that area. This EWOQ is the place for Google quality raters to leave feedback to Google on relevancy and search quality of the results....
Linkbombing Against Anti-Martin Luther King Jr Site
In case you missed it, there's a new link bombing campaign underway to try and reduce the rankings of an anti-Martin Luther King Jr. web site. The campaign raises all sorts of issues, ranging from those who disagree with the nature of that site and want it gone to those who might want all viewpoints represented in results, even if they disagree with them. Dropping Google Bombs Against Hate from Nicholas Carlson at InternetNews.com is a good overview of the situation with quotes from the major search engines. Doing down Martin Luther King from Phil Bradley gets into the issue...
Erik Selberg On Microsoft's Tough Search Challenge
Talk about the echo chamber coming full circle. The stats on Microsoft's search share decline that I posted last week were commented on by Erik Selberg of Microsoft's Live.com search team in his General disarray at The Big 3 post. He provides a fresh, honest assessment of Microsoft's search challenge ahead from someone in the rank-and-file:...
Challenges You To Stop The Fat Naked Man From Dancing
Phil Bradley spotted an ad in the London Metro today, asking you to take the Ask.com Challenge and win prizes by searching. ChallengeAsk.com has more details. There's a YouTube video with a fat, hairy man doing a striptease (also shown above, if you don't want to click over). The joke challenge is to stop Sam (the man in the video) from dancing by searching at Ask.com. The real challenge is that by searching, you can win prizes if you get a congratulations message appearing in your search results....
Not TV Network But TV Adjunct
Via Threadwatch, a transcript of a conversation between ABC reporter Alan Kohler and Richard Kimber, managing director of sales and operations for South East Asia of Google. In the conversation, Kohler asks: "But do you see Google eventually becoming a sort of a free-pay TV network, showing, effectively, TV channels on Google?" Kimber responds that at Google, "we don't see it as cannibalising the TV, but more as an adjunct to it." So services like Google will provide will enable on-demand viewing, as an "adjunct" to TV viewing....
Tells Mobile Internet Providers To Stop Blocking Them
ZDNet reports that Google's Chris Sacca, head of special initiatives at Google, spoke at Oxford University and said mobile operators are trying to block Google's applications, specifically Google's Mobile Maps. "We've been getting notes from some of the telco carriers who are saying 'look, you need to stop our customers from downloading this thing'."...
China's President Xie Wen Resigns After Six Weeks
PC Advisor reports that Xie Wen, president of Yahoo China, has resigned after only six weeks on the job. Zeng Ming, senior vice-president of Alibaba, will replace Xie, who is resigning for "personal reasons." Xie will stay on as a consultant for Yahoo for an undisclosed time period. This follows on Google China's president apparently announcing he would be resigning earlier this month, though I can't find a more detailed story about that....
CEO Warns Of "Google Monster" & Closed Yahoo & Microsoft
The Multilingual Search Blog covers Exalead CEO Francois Bourdoncle taking a big stick and swinging at Google in a keynote talk at SES Paris. He positions his own service as potentially the savior for those in Europe worried about the "Google monster." Beyond Google, he also criticizes Yahoo and Microsoft for collaborating on a "closed" sitemaps protocol. I'd say the Cold War against American-based search engines is going up a notch....
Headlines & News From Elsewhere
- Google and Yahoo! UK Comparison, Hitwise
- Google's Radio Daze: Search Giant Faces Big Competition in Radio Ad Market, Google Watch
- Ask Planning Local Push, ClickZ
- Diller calls New York Times "loony," Internet companies over-valued, VentureBeat
- No Ads in YouTube Content on V CAST, ClickZ
- Google: 'iPod will hold all the world's TV in 12 years', Silicon.com
- Customize Google's "More" Box, Google Blogoscoped
- Complicated Google Analytics, Google Blogoscoped
- PageBull, Visual Search Engine, Google Blogoscoped
- WebmasterWorld Cloaking?, Google Blogoscoped
- Historical Trends in Google Finance, Google Operating System
- Podcast: Microsoft's Search Challenge; The Google Monster; SEO Not Rocket Science?; Ask.com's Stripping For Search Campaign & More!, Daily SearchCast
- Did-It's President Takes ANOTHER Shot at SEO, Search Engine Watch Forums
- The end of SEO will be here by friday. Just right in time for tea., Search Engine Journal
- Google Checkout rings up gripes, San Jose Mercury News
- Ancestry Extends Immigration Records Access to End of Year, ResearchBuzz
- Microsoft bCenteral Closes To New Registrations, Search Engine Roundtable
- No Brakes for Car Dealers' Online Ad Spend, ClickZ
- Ucloo, the worrisome Chinese people search engine, SiliconBeat
- When Accounts Go Missing On Digg, The Mu Life
- Google flaw adds phishing hole to Web sites, ZDNet
- New Health-Specific Search Engine — Healia, ResearchBuzzf
- Why Would You Display Your Text Link Ad Inventory?, SEOmoz
- Update: Global Warming Speakout, Official Google Blog
- Feed publishing best practices, Niall Kennedy
- Google's miniature swimming pools, Valleywag
- Men Of SEO's SEO Fangirl To Go Public, Men Of SEO
- SEO/SEM Trivia - How Well Do You Know Its Stars?, SearchRank
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!