Local online marketing firm WebVisible conducted an online survey recently and found that 70% had used the Internet to search for a local service business and 46% did so in the past three months. Almost 90% found search to be “somewhat effective” or “very effective” in finding local services in their area. And 68% said they would most likely use the phone number on the website to contact a vendor.
This means that people are using the Internet to find local service businesses in significant numbers and are pretty happy with the experience. I've got a closer look at the survey results in today's article, Study: Search Driving Offline Conversions for Local Service Businesses.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!