Donna Bogatin has an interesting post on ZDNet entitled, Google and click fraud: As wholesome as milk?
While giving Google left-handed praise for “playing a good PR game in the blogosphere,” she questions “the double speak nature of Google's click fraud stance”. According to Google, its advertisers are charged for “valid clicks,” but not for “invalid clicks.” And what is Google's definition of an “invalid click”? “Any click Google doesn't charge for.”
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!