Donna Bogatin has an interesting post on ZDNet entitled, Google and click fraud: As wholesome as milk?
While giving Google left-handed praise for “playing a good PR game in the blogosphere,” she questions “the double speak nature of Google's click fraud stance”. According to Google, its advertisers are charged for “valid clicks,” but not for “invalid clicks.” And what is Google's definition of an “invalid click”? “Any click Google doesn't charge for.”
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!