A minute after midnight, Bill Snyder, Senior Writer for TheStreet.com, broke the story about IBM teaming up with Yahoo in enterprise search.
As of today, the two firms are offering IBM OmniFind Yahoo Edition as a free download. The underlying technology for the new product belongs to IBM, but the interface is Yahoo's.
Users of the new enterprise search engine will see the results of their searches of corporate data listed in the same format used by Yahoo's regular web searches, but without the ads. However, the corporate results will also include links to Yahoo web pages, which is aimed at bolstering the company's search traffic.
Check out IBM, Yahoo! Team on Search to read Snyder's story, which broke an hour ahead of similar ones in Forbes, Sydney Morning Herald, FOX News, Houston Chronicle, and AP.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!