According to Carly Mayberry of The Hollywood Reporter, ABC News will become the premiere video content partner of Yahoo News through an expansion of their current deal.
Under the new agreement, which is expected to be announced today, ABC News will double the amount of content it contributes to Yahoo News, including clips of breaking news stories as well as additional features and interviews like video segments from "Good Morning America" and "20/20."
The deal extends the current relationship between ABC News and Yahoo News, which began in September 2005. The new deal will showcase ABC News video more prominently throughout Yahoo News -- including on its front page, within other special sections on the site, and on relevant story pages.
According to Nielsen//NetRatings data for the week ending Nov. 26, Yahoo News is the most popular news site on the Internet, averaging 10.3 million unique visitors.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.