Research from Yahoo and comScore shows that brand advocates -- vocal champions of a brand -- tend to perform more searches and participate in more social media sites. According to the report, these vocal individuals are consumers who spread opinions via word of mouth, as well as over social networks, instant messaging, chat, photo sites and blogging.
Utilizing "search as discovery beyond just direct response marketing" can be key in reaching such advocates, James Lamberti, VP search solutions for ComScore Networks, told ClickZ.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!