SEO News
Search

Microsoft Improves Monthly Budgeting in adCenter

newcomb-kevin
by , Comments

Microsoft has tweaked the monthly budgeting settings in adCenter to spread a campaign's impressions more evenly across a month. It uses a metric it calls Average Participation Rate (Average PR) to rate how likely it is for an ad to be displayed during the month, which tells the system whether to show the ad or hold off for the next occurrence of the keyword. When a marketer's budget begins to be exceeded, the system will stop showing the ads, to ensure ads are evenly distributed throughout the month.

To prevent adCenter from slowing down exposures, advertisers can either up their spending level or change campaign settings to set the budget to "Spend until depleted," which will use up the monthly budget as activity demands.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus