Social media is hot, and offers many tempting venues for online advertisers. Social media is also a virtual mine field, and advertisers need to step carefully to avoid blowing up. This was the topic of discussion in the "Advertising in Social Media" panel at last week's Search Engine Strategies conference, and Sara Holoubek was on hand to cover the panel; her writeup is today's article, Interactive Marketing and Social Media.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!