Social media is hot, and offers many tempting venues for online advertisers. Social media is also a virtual mine field, and advertisers need to step carefully to avoid blowing up. This was the topic of discussion in the "Advertising in Social Media" panel at last week's Search Engine Strategies conference, and Sara Holoubek was on hand to cover the panel; her writeup is today's article, Interactive Marketing and Social Media.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!