David B. Wilkerson of MarketWatch reports that Journal Register Co. has become the latest newspaper publisher to sign on to Google's Print Ad program, which allows current Google advertisers to buy ads in print newspapers. Journal Register's flagship newspaper, the New Haven (Conn.) Register, will participate in the partnership.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!