The clips featured on YouTube's home page are not paid placements, insists Jennifer Nielsen, the video-sharing site's marketing exec. "Our editorial team scours the site for the most entertaining, novel and unique content," she tells Mark Glaser of NPR." Some users have accused CBS of buying its way into YouTube's "Most Viewed" pages.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.