The buzzwords in the title of this post are transforming web design, letting web sites offer slick new interfaces with lots of interactivity and sizzle. But they can also have an impact on the visibility of a site to search engines, potentially impacting rankings. Today's SearchDay article, Web 2.0 Technologies and Search Visibility, covers a recent Search Engine Strategies panel that focused on these issues.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.