Search marketers know all about splogs -- spam blogs. Well, there's a new term to add to our growing glossary of terms.
Stuart Elliott of The New York Times tipped his cap yesterday to Tom Siebert, a reporter for MediaPost, for coining the word “flog.” A flog is "a fake blog that poses as a consumer creation but is actually produced by professionals to sell products."
Another flog was exposed last week, when bloggers discovered that a video blog that praised the Sony PSP was created by Zipatoni, an agency. The video blog pretended to be the work of Charlie, an amateur hip-hop artist.
Other notorious flogs include the ones created earlier this year by Edelman on behalf of Wal-Mart. One flog posed as the travel diary of a couple, but didn't disclose that they were being paid for their positive posts. The deception earned a rebuke from the Word of Mouth Marketing Association for violating its code of ethics.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!