SEO News
Search

Flogs: fake blogs that pose as a consumer creation

jarboe-greg
by , Comments

Search marketers know all about splogs -- spam blogs. Well, there's a new term to add to our growing glossary of terms.

Stuart Elliott of The New York Times tipped his cap yesterday to Tom Siebert, a reporter for MediaPost, for coining the word “flog.” A flog is "a fake blog that poses as a consumer creation but is actually produced by professionals to sell products."

Another flog was exposed last week, when bloggers discovered that a video blog that praised the Sony PSP was created by Zipatoni, an agency. The video blog pretended to be the work of Charlie, an amateur hip-hop artist.

Other notorious flogs include the ones created earlier this year by Edelman on behalf of Wal-Mart. One flog posed as the travel diary of a couple, but didn't disclose that they were being paid for their positive posts. The deception earned a rebuke from the Word of Mouth Marketing Association for violating its code of ethics.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus