As the about page explains, this is Ask's "double-secret sandbox for testing Ask experiences of the future".
The layout is new with a tri-panel interface, similar somewhat to AskCity, another recently launched Ask addition.
Ask details the development below though when doing searches there were only 2 panels for a search of AussieWebmaster, one for Danny Sullivan brought all three.
# Left: A search control panel that stays with you, complete with Zoom Related Search and Search Suggestions that update as you type.
# Middle: Results front and center to provide clutter-free information without having to scroll down the page, and Binoculars to preview results.
# Right: A preview of other types of search results, including video, news, images, blogs, shopping, encyclopedia and more.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!