Roy Greenslade of the Guardian Unlimited in the UK reports that a small newspaper in Scotland, the Fife Herald, set up its own MySpace page and recruited some 400 new "friends" within weeks. Adam Morris, one of the newspaper's staffers, notes: "It's a totally untapped market for local papers, and it opens up new lines of communication," especially among younger readers.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!