Roy Greenslade of the Guardian Unlimited in the UK reports that a small newspaper in Scotland, the Fife Herald, set up its own MySpace page and recruited some 400 new "friends" within weeks. Adam Morris, one of the newspaper's staffers, notes: "It's a totally untapped market for local papers, and it opens up new lines of communication," especially among younger readers.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!