Roy Greenslade of the Guardian Unlimited in the UK reports that a small newspaper in Scotland, the Fife Herald, set up its own MySpace page and recruited some 400 new "friends" within weeks. Adam Morris, one of the newspaper's staffers, notes: "It's a totally untapped market for local papers, and it opens up new lines of communication," especially among younger readers.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.