Mark Glaser, who writes the PBS MediaShift column, says "the Journal has found subjects that work as blogs, and they've figured out a method for doing quick editorial oversight."
Glaser interveiwed Bill Grueskin, the managing editor of WSJ.com, who told him, “We've all come around to seeing how powerful blogs can be and how they generate their own momentum.”
The Journal also plans to move to more analysis in print and breaking news online. There are even moves underway to change the way reporters at the Dow Jones newswire, the print Journal and online Journal do their jobs! Glaser writes, "Instead of all three reporters covering the same news conferences and earnings reports, the basic bare-bones stories will be left to the wire reporters, leaving the others to add to the stories as they develop."
With the Wall Street Journal finally one of the news sources aggregated by Google News, this could have significant impact in the coming year.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!