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Panama not enough? Of course not.

newcomb-kevin
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Business Week takes a stab at advising Yahoo about how it should take on Google in "Why Yahoo's Panama Won't Be Enough."

Along with the requisite "peanut butter" references, the story mentions Yahoo's efforts in brand advertising and behavioral targeting, as well as its investment in the Right Media ad exchange and its emphasis on monetizing non-premium inventory.

So clearly, Yahoo agrees with the author that it should not be putting all its eggs in the Panama basket.


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