Even though the contextual ads offered by search engines aren't search advertising, in the strict sense, they often become the responsibility of search marketers. Some advertisers love contextual ads, while others find they offer second-class and aren't worth the trouble. A panel of experts debated the merits of contextual ads at a recent Search Engine Strategies conference, as Sara Holoubek reports in today's SearchDay article, Contextual Search Ads: Boon or Bust?.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!