Even though the contextual ads offered by search engines aren't search advertising, in the strict sense, they often become the responsibility of search marketers. Some advertisers love contextual ads, while others find they offer second-class and aren't worth the trouble. A panel of experts debated the merits of contextual ads at a recent Search Engine Strategies conference, as Sara Holoubek reports in today's SearchDay article, Contextual Search Ads: Boon or Bust?.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.