Even though the contextual ads offered by search engines aren't search advertising, in the strict sense, they often become the responsibility of search marketers. Some advertisers love contextual ads, while others find they offer second-class and aren't worth the trouble. A panel of experts debated the merits of contextual ads at a recent Search Engine Strategies conference, as Sara Holoubek reports in today's SearchDay article, Contextual Search Ads: Boon or Bust?.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
