Even though the contextual ads offered by search engines aren't search advertising, in the strict sense, they often become the responsibility of search marketers. Some advertisers love contextual ads, while others find they offer second-class and aren't worth the trouble. A panel of experts debated the merits of contextual ads at a recent Search Engine Strategies conference, as Sara Holoubek reports in today's SearchDay article, Contextual Search Ads: Boon or Bust?.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!