SEO News
watson-frank

Louisville Grad Student Gets Grant To Study Click Fraud

by , Comments

The National Science Foundation gave just under $150,000 to Li Ge, a graduate student at the University of Louisville studying click fraud detection. The NSF awarded Ge's work in data mining and click fraud under the Small Business Technology Transfer program.

The grant is a Phase One award and is for work through December 2007. Ge could be eligible for additional grant money under Phase II - up to $750,000.

An article by Adotas stated "The new data mining techniques discovered during the course of this research will be applied in multiple fields related to online business marketing, user analysis and other fraud identification processes.”


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus