The National Science Foundation gave just under $150,000 to Li Ge, a graduate student at the University of Louisville studying click fraud detection. The NSF awarded Ge's work in data mining and click fraud under the Small Business Technology Transfer program.
The grant is a Phase One award and is for work through December 2007. Ge could be eligible for additional grant money under Phase II - up to $750,000.
An article by Adotas stated "The new data mining techniques discovered during the course of this research will be applied in multiple fields related to online business marketing, user analysis and other fraud identification processes.”
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!