Yahoo and Dash Navigation have announced plans to offer geo-targeted local ads to users of the Dash Express in-car navigation device. The device is expected to become available in California in the spring, and nationwide in the fall.
When a user enters their search term into their Dash Express, the device conducts a Yahoo Local search on the Web over a wireless connection. In many cases, Yahoo Local ratings and reviews are also presented with the listings. Results are formatted into address cards and presented to the user as a listing of nearby businesses, which can be mapped at the touch of a button.
Join us for SES Toronto 2012 June 11-13. SES Toronto will be packed with sessions covering topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. Register before June 10 and save $100!
