So Google seems to like video sites. Despite the fact that YouTube has been ordered to shut down in Brazil, Google has bought into Xunlei, and will integrate its search technology with the popular Chinese site.
The Times Online reported Google had invested enough with Xunlei to be considered a "strategic partner."
"Under the terms of the investment, Xunlei users will be able to search the site's multi-media content using Google's engine, while Google will gain access to a slice of the lucrative Chinese search market, where it attracts only 16 per cent of search queries", the Times reports.
Xunlei would not specify how much Google had spent, but its chief executive, Sean Zuo, said at a briefing in Beijing that the company would be a "strategic investor".
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!