The intended acquisition of Performancing's metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the unrealized acquisition, which drew criticism when it was announced, and are drawing even more criticism now that it's fallen through.
PayPerPost says it will continue to look for another analytics solution to incorporate into its marketplace. Performancing will offer Metrics, its blog statistics package, to the open source community -- a decision founder Nick Wilson had been mulling before the PayPerPost deal came into the picture. He's recommending users migrate to Feedburner Blog Stats, which went live yesterday. Performancing is also continuing its plans to spin off its Performancing for Firefox extension, which it's rebranding as ScribeFire.
The company will focus on develop its Performancing Partners blog advertising network and attend to its "grassroots" community, Wilson wrote in his blog.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
