The intended acquisition of Performancing's metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the unrealized acquisition, which drew criticism when it was announced, and are drawing even more criticism now that it's fallen through.
PayPerPost says it will continue to look for another analytics solution to incorporate into its marketplace. Performancing will offer Metrics, its blog statistics package, to the open source community -- a decision founder Nick Wilson had been mulling before the PayPerPost deal came into the picture. He's recommending users migrate to Feedburner Blog Stats, which went live yesterday. Performancing is also continuing its plans to spin off its Performancing for Firefox extension, which it's rebranding as ScribeFire.
The company will focus on develop its Performancing Partners blog advertising network and attend to its "grassroots" community, Wilson wrote in his blog.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!