SEO News
Search

PayPerPost/Performancing Deal Called Off

newcomb-kevin
by , Comments

The intended acquisition of Performancing's metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the unrealized acquisition, which drew criticism when it was announced, and are drawing even more criticism now that it's fallen through.

PayPerPost says it will continue to look for another analytics solution to incorporate into its marketplace. Performancing will offer Metrics, its blog statistics package, to the open source community -- a decision founder Nick Wilson had been mulling before the PayPerPost deal came into the picture. He's recommending users migrate to Feedburner Blog Stats, which went live yesterday. Performancing is also continuing its plans to spin off its Performancing for Firefox extension, which it's rebranding as ScribeFire.

The company will focus on develop its Performancing Partners blog advertising network and attend to its "grassroots" community, Wilson wrote in his blog.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus