SEO News
Search

Video Ads Are Small Potatoes

Comments

Total video ad revenues are supposed to reach $775 million this year or 4% of all online advertising.

In the short term, there's limited inventory. Publishers with good video content will luck out, and be able to sell at high CPMs.

The methods for buying and distributing video ads are just getting developed too.

Meanwhile, video audiences continue to skyrocket. Emarketer says that viewers who watched at least one video per month will leap from 107.7 million last year to 123.4 million this year.

Video ads won't be small potatoes for long, as the advertising community gears up.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus