Safa Rashtchy, Managing Director and Senior Internet Analyst at Piper Jaffray & Co., has just reported the results of their latest survey of online users, which suggests that video usage is rapidly increasing, while TV viewing is declining. Google's YouTube is the top destination for video, ahead of TV Networks, with Google Video itself in the third place.
Rashtchy says this "suggests the mainstreaming of video usage is going beyond just amateur videos." He adds, "While YouTube became popular because of its variety of user-generated videos, we believe YouTube has now established a solid position as the main destination for video consumption overall. Further, with a proper strategy, YouTube could secure the top market share as video consumption expands."
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.