Seems the courts have taken the same view of trademark use in online advertsing as Google has, according to a report at TechDirt.
Eric Goldman's blog that TechDirt refers to stated "The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse consumers if the resulting ads/search results don't display the plaintiff's trademarks".
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!