A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review. That kind of data highlights the importance to users of social features, and explains Yahoo's decision to increase those features in Yahoo Local in recent months, outlined in today's SearchDay.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!