A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review. That kind of data highlights the importance to users of social features, and explains Yahoo's decision to increase those features in Yahoo Local in recent months, outlined in today's SearchDay.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!