A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review. That kind of data highlights the importance to users of social features, and explains Yahoo's decision to increase those features in Yahoo Local in recent months, outlined in today's SearchDay.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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