A Harris Interactive poll conducted for Yahoo Local found that 67 percent of respondents said they would be likely to post an online rating or review, and 79 percent of respondents said they'd be likely to be influenced by such a rating or review. That kind of data highlights the importance to users of social features, and explains Yahoo's decision to increase those features in Yahoo Local in recent months, outlined in today's SearchDay.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!