Everyone will be hawking their video wares at the NATPE conference this week. Some 8,000 attendees are expected in Las Vegas.
Producers and programmers with original video will be on hand. While TV and cable executives will be licensing video as usual, they will be looking to distribute their existing assets online too.
We wonder if the online wheeling and dealing will get even more attention than TV deals.
Ad Age reports on the growing broadband scene: "Gary Gannaway, president-CEO of local TV syndicator WorldNow and 20-year NATPE veteran, said consumers have proven their appetite to watch their favorite programming on any available platform."
Both Brightcove and Revver will be there, getting deals with as many players as possible. They provide technology and syndication opportunities, and feel they are strong competitive threats to Google-YouTube.
Where are the engines? MSN, Yahoo, Google and AOL will be there and wearing their content and distribution hats. Long Tail author Chris Anderson will present a keynote address, which is the closest NATPE comes to search training this year.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.