Crosby shares Google Analytics' philosophy of building a scalable product with minimal service needs, and delegating professional services duties to partners. He also shares the good things about being acquired by Google: free food, access to technology, and learning Google's secret plans for world domination (at least those are the kinds of secrets we imagine he's talking about). On the downside, apparently there's a whole lot of e-mail going on at Google, and they actually expect employees to answer it. Maybe that's why they have so little time to answer e-mail from outsiders?
Crosby also lists the biggest issues facing analytics providers in 2007:
* Tracking rich Internet applications, like AJAX, where pageviews are meaningless
* Developing tracking methods for mobile
* Scaling the human side of data analysis -- getting the right information to the right people so they can take action
He also shares Google's plans for integrating outside data into Google Analytics, thoughts on latent conversions, and more.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.