Pay-per-click ad network Miva is consolidating its search ads, contextual text ads and in-line text ads under a single management console. Dubbed Miva Monetization Center (MC), the self-service console allows publishers to set up and manage all three of its ad products in one place. Previously, the InLine ads, launched in September, were not available to publishers in a self-service console but were managed by Miva on a site-by-site basis.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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