Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following best practices can greatly contribute to the success or failure of your SEO efforts.
Today's best practices fall into four main categories:
- Subject-Matter Expertise
- Information Architecture
- Technical Implementation
Check out today's SearchDay to get the details on today's SEO best practices from Eric Enge, president of Stone Temple Consulting.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.