Apparently SEM is not so different from outdoor advertising -- you know, billboards and such. At least that's what Intrapromote's Eric Dafforn writes in his latest ClickZ column, What SEM Can Learn from Outdoor Advertising.
Dafforn asked his friend and Clear Channel Outdoor exec Brent Bolick to share high-level strategies for outdoor, and found them to be strikingly similar to those of search marketing. They include:
- Keep It Simple
- Give Your Message Time To Sink In
- Maintain Your Message, But Change Its Delivery
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SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!