SEO News
newcomb-kevin

Search & Outdoor: Separated at Birth?

by , Comments

Apparently SEM is not so different from outdoor advertising -- you know, billboards and such. At least that's what Intrapromote's Eric Dafforn writes in his latest ClickZ column, What SEM Can Learn from Outdoor Advertising.

Dafforn asked his friend and Clear Channel Outdoor exec Brent Bolick to share high-level strategies for outdoor, and found them to be strikingly similar to those of search marketing. They include:

  • Keep It Simple
  • Give Your Message Time To Sink In
  • Maintain Your Message, But Change Its Delivery


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus