2006 was a good year for Advestigo, a French company that helps guard digital assets - winning a number of prestigious awards including the Information Society Technology Award. 2007 looks like it could be an even bigger year as it rolls out its AdvestiSearch - the technology for fingerprinting digital video and music so companies like YouTube and MySpace can quickly find and remove offenders.
The launch of this technology should help Google and other search engines from future lawsuits over listing or hosting (in the case of YouTube) pirated media.
FT.com gives a good overview of the potential of this technology.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!