We're at the SIIA (Software & Information Industry Association) and its annual Information Industry Summit. This meeting assembles the who's who of business publishers and expert content providers. What a change over the past few years!
Before, the concerns were about keeping things under lock and key. Now, the challenges center around making sure everyone finds your content, whether you make money from advertising, subscriptions or some combination.
In business information, the publishers are thinking about vertical search, user-generated content, and digital upheaval.
On Tuesday, the keynote was presented by Dow Jones CEO Richard Zannino. He's not talking about being media agnostic anymore, but achieving 50% revenues from digital offerings asap. Of course, that's not at the expense of newspaper declines, Zannino adds.
The media icons want to survive.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!