We're at the SIIA (Software & Information Industry Association) and its annual Information Industry Summit. This meeting assembles the who's who of business publishers and expert content providers. What a change over the past few years!
Before, the concerns were about keeping things under lock and key. Now, the challenges center around making sure everyone finds your content, whether you make money from advertising, subscriptions or some combination.
In business information, the publishers are thinking about vertical search, user-generated content, and digital upheaval.
On Tuesday, the keynote was presented by Dow Jones CEO Richard Zannino. He's not talking about being media agnostic anymore, but achieving 50% revenues from digital offerings asap. Of course, that's not at the expense of newspaper declines, Zannino adds.
The media icons want to survive.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
