ComScore Networks has teamed up with John Battelle's Federated Media (FM) Publishing for a research and development initiative to come up with a way to measure audiences of blogs and community-driven sites. As part of the research, comScore will build a database using a customized weighting and projection system, which is intended to more accurately measure audience size and demographics that have previously been available from comScore only for larger sites.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.