SEO News
newcomb-kevin

ComScore, FM Team Up for Analytics Research

by , Comments

ComScore Networks has teamed up with John Battelle's Federated Media (FM) Publishing for a research and development initiative to come up with a way to measure audiences of blogs and community-driven sites. As part of the research, comScore will build a database using a customized weighting and projection system, which is intended to more accurately measure audience size and demographics that have previously been available from comScore only for larger sites.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus