SEO News
Search

Nielsen to Acquire Remaining Shares of NetRatings

newcomb-kevin
by , Comments

The Nielsen Company, formerly VNU, announced plans to acquire the remaining interest in NetRatings. Nielsen currently owns 60 percent of the company, which it bought in 1998. It will pay about $327 million to buy the remaining shares. NetRatings' board has approved the move. The merger is expected to be completed in the second quarter.

Hopefully, this will mean I will never again have to use "//" anywhere other than in a URL, as in "Nielsen//NetRatings." If only we could convince Avenue A|Razorfish to do the same.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus