The Nielsen Company, formerly VNU, announced plans to acquire the remaining interest in NetRatings. Nielsen currently owns 60 percent of the company, which it bought in 1998. It will pay about $327 million to buy the remaining shares. NetRatings' board has approved the move. The merger is expected to be completed in the second quarter.
Hopefully, this will mean I will never again have to use "//" anywhere other than in a URL, as in "Nielsen//NetRatings." If only we could convince Avenue A|Razorfish to do the same.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!