According to a report in the U.K. newspaper Telegraph this weekend, a consortium of European providers are teaming up to build a mobile-phone search engine to rival the big three. The Telegraph reports that Vodafone, Deutsche Telekom, Telefonica and Cingular are among the companies in talks on the plan at the 3GSM World Congress in Barcelona.
A UK executive at one of the companies involved is quoted as saying, "There is a big play in mobile search that we need to be part of, and we are exploring those options at a very high level."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!